Antecedents to selection and usage of online video streaming platforms : a grounded theory approach
Biswajita Parida and Pragya Jayaswal
| Year of publication: |
2025
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| Authors: | Parida, Biswajita ; Jayaswal, Pragya |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 19.2025, 2, p. 181-210
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| Subject: | grounded theory | media consumption behaviour | online video streaming platform | over the top services | OVSP | psychological motivations | uses and gratifications theory | viewer preferences | Grounded Theory | Grounded theory | Mediennutzung | Media usage | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Social Web | Social web | Online-Handel | Online retailing | Streaming-Dienst | Streaming service | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2025.145378 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441037