Antedecents of proactive and responsive market orientation
Paul R. Lamore; David Berkowitz; Philip A. Farrington
| Year of publication: |
2013
|
|---|---|
| Authors: | Lamore, Paul R. ; Berkowitz, David ; Farrington, Philip A. |
| Published in: |
International journal of sustainable strategic management. - Genève : Inderscience Enterprises Ltd., ISSN 1753-3600, ZDB-ID 2442516-3. - Vol. 4.2013/14, 1, p. 2-23
|
| Subject: | organisational culture | market orientation | market performance | competitive intensity | innovation management | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Innovationsmanagement | Innovation management | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010374705