Anthropomorphic responses to new-to-market logos
Year of publication: |
2013
|
---|---|
Authors: | Payne, Collin R. ; Hyman, Michael R. ; Niculescu, Mihai ; Huhmann, Bruce A. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 122-140
|
Subject: | Anthropologie | Anthropology | Werbewirkung | Advertising effects | Sportbekleidung | Sportswear | Sportmarketing | Sports marketing | USA | United States |
-
Run happy: entrepreneurship at Brooks Sports
Terjesen, Siri, (2010)
-
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D., (2013)
-
Wray, Anja Zurcher, (2008)
- More ...
-
Anthropomorphic responses to new-to-market logos
Payne, Collin R., (2013)
-
Social meaning in supermarkets as a direct route to improve parents' fruit and vegetable purchases
Payne, Collin R., (2012)
-
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai, (2013)
- More ...