Anthropomorphised or not? : natural-organic logo's impact on product value perceptions and consumers' willingness to pay
Kenneth Fu Xian Ho and Liudmila Tarabashkina and Fang Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Ho, Kenneth Fu Xian ; Tarabashkina, Liudmila ; Liu, Fang |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 4, p. 424-438
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| Subject: | Anthropomorphism | Associative priming | Biophilia theory | Brand logo | Product value | Willingness to pay | Zahlungsbereitschaftsanalyse | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-09-2022-5629 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078711