Anthropomorphism of service-oriented AI and customers' propensity for value co-creation
Ming Tian and Jiarui Yan, and Xiaotong Li
| Year of publication: |
2025
|
|---|---|
| Authors: | Tian, Ming ; Yan, Jiarui ; Li, Xiaotong |
| Subject: | AI anthropomorphism | Perceived cuteness | Service capability | Value Co-Creation | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2023-0388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015201428