Anti-consumption and brand avoidance
Michael S. W. Lee; Judith Motion; Denise Conroy
| Year of publication: |
2009
|
|---|---|
| Authors: | Lee, Michael S. W. ; Motion, Judith ; Conroy, Denise |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 2, p. 169-180
|
| Subject: | Konsumentenboykott | Consumer boycott | Gattungsmarke | Generic brand | Markenführung | Brand management | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810538