Anti-consumption and brand avoidance
| Year of publication: |
2009
|
|---|---|
| Authors: | Lee, Michael S.W. ; Motion, Judith ; Conroy, Denise |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 2, p. 169-181
|