- Introduction
- Methodology
- Results of our case-study research
- <i>Dilemma number one: balancing top-down versus bottom-up approaches</i><b><i>Dilemma number two: balancing high profile visibility with management expectations</i><b><i>Dilemma number three: short-term versus long-term</i><b>Discussion
- Conclusion and suggestions for further research
- References
- Figures and Tables
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005843547