• Introduction
  • Methodology
  • Results of our case-study research
  • <i>Dilemma number one: balancing top-down versus bottom-up approaches</i><b><i>Dilemma number two: balancing high profile visibility with management expectations</i><b><i>Dilemma number three: short-term versus long-term</i><b>Discussion
  • Conclusion and suggestions for further research
  • References
  • Figures and Tables