Anticipating regret and consumers' preferences for counterfeit luxury products
Jie Chen; Lefa Teng; Shixiong Liu; Huihuang Zhu
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Jie ; Teng, Lefa ; Liu, ShiXiong ; Zhu, Huihuang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 507-515
|
| Subject: | Anticipating regret | Non-conspicuous counterfeits | Perceived risk | Social face | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Entscheidung unter Unsicherheit | Decision under uncertainty | Luxusgüter | Luxury goods | Risiko | Risk | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010495370