Anything but typical : how consumers evaluate origin products based on their cues
Nathalie Spielmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Spielmann, Nathalie |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 27.2015, 1, p. 23-39
|
| Subject: | Packaging | Wines | Regression | Survey research | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Marktforschung | Market research | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Weinbau | Wine industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300160