App users' emotional reactions and festival satisfaction : the mediating role of situational involvement
Xi Li, Xinwei Su, Xiaoping Hu and Limei Yao
| Year of publication: |
2019
|
|---|---|
| Authors: | Li, Xi ; Su, Xinwei ; Hu, Xiaoping ; Yao, Limei |
| Subject: | affective experience | app user | emotional reactions | Festival | Macau | marketing | official app | PAD theory | satisfaction | situational involvement | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobile Anwendung | Mobile application | Großveranstaltung | Big event | Arbeitszufriedenheit | Job satisfaction | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1683486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179514