APPAREL PRODUCT DISSATISFACTION AND THE POST‐COMPLAINT PROCESS

Examines the consumer behaviours which result when an apparel product fails and the situations of seeking, receiving, and satisfaction with redress, in relation to the consumer′s intent to repurchase a brand and to revisit a store. Results indicate a definite relationship and have direct financial implications for retailers and apparel manufacturers.

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Year of publication:	1992
Authors:	Kincade, Doris H. ; Redwine, Ann ; Hancock, Gregory R.
Published in:	International Journal of Retail & Distribution Management. - MCB UP Ltd, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 20.1992, 5
Publisher:	MCB UP Ltd
Subject:	Brand loyalty \| Clothing industry \| Consumer attitudes \| Consumer behaviour \| Customer satisfaction \| Finance \| Retail trade \| USA

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09590559210018268 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014803705