APPLE'S NEW POLISH - Steve Jobs has worked one of the most unlikely comebacks in corporate history. Left for dead in 1997, Apple is back to making products with high style, revenues are way up, and the stock has soared tenfold. Always a savvy marketer, high tech's premier showman has also become a master of operating efficiencies, slashing billions in expenses. The question now: How far can Apple ...
Year of publication:
Business week : BW. - New York, NY : McGraw-Hill, ISSN 0007-7135, ZDB-ID 2402762. - 2000 (31.07.), p. 48-55