The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Purificación Alcaide-Pulido, Helen O’Sullivan and Chris Chapleo
| Year of publication: |
2024
|
|---|---|
| Authors: | Alcaide-Pulido, Purificación ; O'Sullivan, Helen ; Chapleo, Chris |
| Subject: | Brand image | cross-cultural framework | decision trees | Higher Education | PLS multigroup analysis | quantitative analysis | Markenimage | Hochschule | Higher education institution | Studierende | Students | Spanien | Spain | Portugal | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1977450 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566970