Application of expectation confirmation theory to consumers' impulsive purchase behavior for products promoted by showgirls in exhibits
Wen-Yu Tsao
| Year of publication: |
2013
|
|---|---|
| Authors: | Tsao, Wen-yu |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 3, p. 283-298
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| Subject: | Impulsive purchase | expectancy confirmation theory (ECT) | time and money available | utilitarian motivation | cost saving | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Motivation | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787541