Application of Kano's model and TRIZ on internet marketing for agricultural products in Taiwan
Jia-Yen Huang, Po-Chien Tsai
| Year of publication: |
2017
|
|---|---|
| Authors: | Huang, Jia-Yen ; Tsai, Po-Chien |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 18.2017, 2, p. 125-157
|
| Subject: | internet marketing | agricultural products | Kano's model | technique for order of preference by similarity to ideal solution | TOPSIS | Teoriya Resheniya Izobretatelskikh Zadatch | TRIZ | Taiwan | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774316