Application of the Experience Curve to price trends in medical devices : implications for product development and marketing strategies
Alan Brown; Brian J. Meenan; Dorian Dixon; Terry P. Young; Michael Brennan
| Year of publication: |
2008
|
|---|---|
| Authors: | Brown, Alan ; Meenan, Brian J. ; Dixon, Dorian ; Young, Terry P. ; Brennan, Michael |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 8.2008, 3, p. 241-255
|
| Subject: | Medizintechnik | Medical technology | Preis | Price | Lernprozess | Learning process | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003872252