Applied Conjoint Analysis

by Vithala R. Rao

Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes -- Chapter 6 Applications for Products and Service Design and Product Line Decisions -- Chapter 7 Applications for Product Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications to a Miscellany of Marketing Problems -- Chapter 10 Recent Developments and Future Outlook.

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Year of publication:	2014
Authors:	Rao, Vithala R.
Publisher:	Berlin, Heidelberg : Springer
Subject:	Conjoint-Analyse \| Conjoint analysis \| Marktforschung \| Market research \| Theorie \| Theory \| Verbraucherverhalten \| Entscheidungsverhalten \| Conjoint Measurement
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XV, 389 p. 56 illus, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Chapter1-Problem SettingChapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes -- Chapter 6 Applications for Products and Service Design and Product Line Decisions -- Chapter 7 Applications for Product Positioning and Market Segmentation -- Chapter 8 Applications for Pricing Decisions -- Chapter 9 Applications to a Miscellany of Marketing Problems -- Chapter 10 Recent Developments and Future Outlook.
ISBN:	978-3-540-87753-0 ; 978-3-540-87752-3
Other identifiers:	10.1007/978-3-540-87753-0 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014017526