Applying a customer value model in mobile communication business
Mikko Pynnönen and Jukka Hallikas
| Year of publication: |
2008
|
|---|---|
| Authors: | Pynnönen, Mikko ; Hallikas, Jukka |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 5, p. 433-449
|
| Subject: | Mobile Business | Mobile business | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Delphi-Methode | Delphi technique | AHP-Verfahren | AHP approach | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003788775