Applying artificial intelligence to enhance e-commerce marketing strategies : a case study of Jumia Market in Morocco
Nabil Seghyar, Meryem Amane, Mounir Gouiouez, Said Hraoui, Mohammed Berrada
| Year of publication: |
2024
|
|---|---|
| Authors: | Seghyar, Nabil ; Amane, Meryem ; Gouiouez, Mounir ; Hraoui, Said ; Berrada, Mohammed |
| Published in: |
AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 220-239
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Künstliche Intelligenz | Artificial intelligence | Marokko | Morocco |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3172-9.ch011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101035