Applying behavioral reasoning theory to South African female consumers' emerging apparel-shopping behavior during COVID-19
Elizabeth Kempen and Rejoice Jealous Tobias-Mamina
| Year of publication: |
2022
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| Authors: | Kempen, Elizabeth ; Tobias-Mamina, Rejoice Jealous |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 3, p. 221-237
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| Subject: | apparel behavior | apparel purchase | appearance management | COVID-19 | online apparel | Konsumentenverhalten | Consumer behaviour | Coronavirus | Bekleidung | Clothing | Südafrika | South Africa | Bekleidungsindustrie | Clothing industry | Online-Handel | Online retailing | Frauen | Women | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2022.2033632 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270736