Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Year of publication: |
2014
|
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Authors: | Williams, Robert L. <Jr.> ; Omar, Maktoba |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 24.2014, 2, p. 222-242
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Subject: | rebranding | renaming | brand management | Brand Flux | Higher Education | marketing strategy | Markenführung | Brand management | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing |
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