Applying Customer Relationship Management (CRM) to Government - This article examines Customer Relationship Management (CRM) in private industry and explores its application in government. It lists recommendations on how can government can use and implement CRM. Examples of successful CRM efforts are presented along with potential implementation issues and challenges
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|Authors:||Pang, Leslie M.G.; Norris, Robert|
The government accountants journal : financial management in the public sector. - Alexandria, Va., ISSN 0883-1483, ZDB-ID 7166801. - Vol. 51.2002, 1, p. 40-45
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