Applying destination attribute segmentation to health tourists : a case study of Polish spa resorts
Diana Dryglas and Marcin Salamaga
| Year of publication: |
May-September 2017
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|---|---|
| Authors: | Dryglas, Diana ; Salamaga, Marcin |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 4/6, p. 503-514
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| Subject: | Image | pull motivation | segmentation | health tourism | spa resort | Poland | Polen | Urlaubsverhalten | Holiday behaviour | Kurort | Spa | Gesundheitstourismus | Health tourism | Gesundheit | Health | Destinationsmanagement | Destination management | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2016.1193102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729131