Applying fuzzy logic and fuzzy methods to marketing
Laurent Donzé; Andreas Meier
| Year of publication: |
2012
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|---|---|
| Authors: | Donzé, Laurent ; Meier, Andreas |
| Published in: |
Fuzzy methods for customer relationship management and marketing : applications and classifications. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-0096-6. - 2012, p. 1-14
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| Subject: | Fuzzy-Set-Theorie | Fuzzy sets | Marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009703890