Applying loss aversion to investigate service quality in logistics : a moderating effect of service convenience
Year of publication: |
2010
|
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Authors: | Hsu, Chia-lin ; Chen, Mu-Chen ; Chang, Kuo-chien ; Chao, Chuang-min |
Published in: |
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA. - Bingley : Emerald, ISSN 0144-3577, ZDB-ID 762449-9. - Vol. 30.2010, 5/6, p. 508-525
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Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Logistik | Logistics |
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