Applying SWARA approach and refined Kano model to classify and rank customer requirements, case study : automotive industry in Portugal
Ahmad Hariri, José Pedro Teixeira Domingues and Paulo Sampaio
| Year of publication: |
2024
|
|---|---|
| Authors: | Hariri, Ahmad ; Domingues, Pedro ; Sampaio, Paulo |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 23.2024, 1, p. 104-135
|
| Subject: | automotive industry | customer requirements | Portugal | refined Kano model | stepwise weight assessment ratio analysis | SWARA | Kfz-Industrie | Automotive industry | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMDM.2024.135294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015067094