Applying Technology Forecasting to New Product Development Target Setting of LCD Panels

This chapter illustrates the Technology Forecasting using Data Envelopment Analysis (TFDEA) process on Liquid Crystal Display (LCD) performance characteristics from 1997 to 2012. The objective of this study is to forecast future state-of-the-arts (SOAs) specifications as well as to diagnose past technological advancement of the LCD industry. Appropriate characteristics were determined from a group of LCD technologists. Data was gathered from public databases and outlying data points were cross-referenced as a validity check. The TFDEA process is defined and its application to the dataset is described in detail. The results not only provide information on how LCD industry has evolved but also provide an insight on future NPD targets.