Applying the analytic hierarchy process decision analysis to better understand adoption intentions of mobile banking
Wen-Tsung Wun ; Chie-Bein Chen ; Chiao-Chen Chang (Department of International Business, National Dong-Hwa University)
| Year of publication: |
June 2016
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|---|---|
| Authors: | Wu, Wen-Tsung ; Chen, Chie-Bein ; Chang, Chiao-Chen |
| Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 6.2016, 1, p. 431-439
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| Subject: | Analytic Hierarchy Process | Mobile Banking | Adoption Intentions | AHP-Verfahren | AHP approach | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5296/ber.v6i1.9621 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011495018