Applying the customer-centric model to the investigation of brand communities of professional sports teams
Anat Toder Alon and Avichai Shuv-Ami
| Year of publication: |
2021
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|---|---|
| Authors: | Toder Alon, Anat ; Schuv-Ami, Avichai |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 3, p. 220-234
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| Subject: | brand communities | sports fans | customer-centric model | team identification | fan loyalty | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Sportorganisation | Sport organization | Social Web | Social web | Arbeitsgruppe | Team | Fußball | Football | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.303.0921.05 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667339