Applying the extended UTAUT-2 to assess the factors contributing to consumers’ usage intention towards over-the-top video streaming platforms
Pei-Hsuan Tsai, Jia-Wei Tang, Mei-Ling Ou
| Year of publication: |
2024
|
|---|---|
| Authors: | Tsai, Pei-Hsuan ; Tang, Jia-Wei ; Ou, Mei-Ling |
| Subject: | Consumers' usage intention | DEMATEL | Extended UTAUT-2 | OTT video streaming platforms | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Streaming-Dienst | Streaming service | Mediennutzung | Media usage |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103995 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117894