Applying the SOBC paradigm to reinterpret the online grocery shopping experience for the senior population
Mahima Shukla, Richa Misra, Renuka Mahajan, Rahul Gupta
| Year of publication: |
2023
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|---|---|
| Authors: | Shukla, Mahima ; Misra, Richa ; Mahajan, Renuka ; Gupta, Rahul |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 4, p. 115-137
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| Subject: | Online grocery stores | senior cohort | phygital | product diversity | customer experience | web store loyalty | SOBC framework | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2023.2209775 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289631