Approach to service design based on customer behavior data : a case study on eco-driving service design using bus drivers' behavior data
Min-Jun Kim, Chie-Hyeon Lim, Chang-Ho Lee, Kwang-Jae Kim, Yongsung Park, Seunghwan Choi
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Kim, Min-Jun ; Lim, Chie-Hyeon ; Lee, Chang-Ho ; Kim, Kwang-jae ; Park, Yongsung ; Choi, Seunghwan |
| Subject: | Service design | Customer behavior data | Case study | Eco-driving | Konsumentenverhalten | Consumer behaviour | Dienstleistungsinnovation | Service innovation | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-017-0343-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915038