Are "10 grams of protein" better than "ten grams of protein"? : how digits versus number words influence consumer judgments
Marisabel Romero, Adam W. Craig, Milica Mormann, Anand Kumar
| Year of publication: |
2025
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|---|---|
| Authors: | Romero, Marisabel ; Craig, Adam W. ; Mormann, Milica ; Kumar, Anand |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2025, 5, p. 1006-1026
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| Subject: | numerical cognition | number format | feels right | purchase intentions | reviews | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338662