Are advertising campaigns for water conservation in Latin America persuasive? : a mixed-method approach
Carolina Sánchez, Enrique Carlos Bianchi, Carla Rodriguez-Sanchez, Franco Sancho-Esper
| Year of publication: |
2024
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|---|---|
| Authors: | Sánchez, Carolina ; Bianchi, Enrique Carlos ; Rodriguez-Sanchez, Carla ; Sancho-Esper, Franco |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 21.2024, 2, p. 341-369
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| Subject: | Advertising | Cluster analysis | Content analysis | Persuasion | Social marketing | Water | Lateinamerika | Latin America | Werbung | Social Marketing | Wasserversorgung | Water supply | Clusteranalyse | Gewässerschutz | Water conservation | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-023-00386-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080787