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Are all experiences of fit created equal? : two paths to persuasion
Avnet, Tamar, (2013)
Exploring the effectiveness of creating regulatory fit in crisis communications: Can it change perceptions of media coverage during a crisis?
Avnet, Tamar, (2015)
Are All Experiences of Fit Created Equal? Two Paths to Consumers Evaluations
Avnet, Tamar, (2011)