Are brand-equity measures associated with business-unit financial performance? : empirical evidence from The Netherlands
Frank H. M. Verbeeten; Peter Vun
| Year of publication: |
2010
|
|---|---|
| Authors: | Verbeeten, Frank H. M. ; Vun, Peter |
| Published in: |
Journal of accounting, auditing & finance. - Thousand Oaks, Calif. : Sage, ISSN 0148-558X, ZDB-ID 83166-9. - Vol. 25.2010, 4, p. 645-671
|
| Subject: | Markenimage | Brand image | Segmentberichterstattung | Segment reporting | Performance-Messung | Performance measurement | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822043