Are brand preferences inherent, constructed, or a mixture of both? : a memory-based dual-process model
Jiang Zhiying, Suman Ann Thomas, Chu Junhong
| Year of publication: |
2025
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|---|---|
| Authors: | Jiang, Zhiying ; Thomas, Suman Ann ; Chu, Junhong |
| Subject: | Constructed preference | Dual-process model | Inherent preference | Memory -based choice | Quality learning | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-024-00765-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194566