Are brand value and firm value related? : an empirical examination
Rajesh Kumar, K.S. Sujit, K.A. Waheed and Manuel Fernandez
| Year of publication: |
2025
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|---|---|
| Authors: | Kumar, Rajesh ; Sujit, K. S. ; Waheed, K. A. ; Fernandez, Manuel |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 26.2025, 2, p. 438-449
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| Subject: | Brand value | market value | operating performance | agency costs | Unternehmenswert | Firm value | Markenimage | Brand image | Marktwert | Market value | Markenführung | Brand management | Prinzipal-Agent-Theorie | Agency theory | Performance-Messung | Performance measurement | Betriebliche Wertschöpfung | Value creation | Unternehmenserfolg | Firm performance | Unternehmensbewertung | Firm valuation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150921995479 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424060