Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Siddharth Harshkant Bhatt and Dinesh Ramdas Pai
| Year of publication: |
2023
|
|---|---|
| Authors: | Bhatt, Siddharth Harshkant ; Pai, Dinesh Ramdas |
| Subject: | Buy get free | Discounts | Free products | Multiunit price promotions | Point-of-sale promotions | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2023-0118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332140