Are Consumer and Brand Personalities the Same?
Year of publication: |
2012
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Authors: | Huang, Hazel H. ; Mitchell, Vincent‐Wayne ; Rosenaum‐Elliott, Richard |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 5, p. 334-350
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Saved in:
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