Are consumers fooled by discounts? : an experimental test in a consumer search environment
Ralph-C. Bayer; Changxia Ke
| Year of publication: |
2011
|
|---|---|
| Authors: | Bayer, Ralph-C. ; Ke, Changxia |
| Published in: |
The economic record : er. - Richmond, Victoria : Wiley Publishing Asia, ISSN 0013-0249, ZDB-ID 203689-7. - Vol. 87.2011, p. 575-586
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| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Informationskosten | Information costs | Asymmetrische Information | Asymmetric information | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009385437