Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?
Year of publication: |
2010
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Authors: | Dellarocas, Chrysanthos ; Gao, Guodong ; Narayan, Ritu |
Published in: |
Journal of management information systems : JMIS. - Armonk, NY : Sharpe, ISSN 0742-1222, ZDB-ID 8831270. - Vol. 27.2010, 2 (1.10.), p. 127-159
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