Are drivers of customer satisfaction different for buyers-users from different functional areas?
| Year of publication: |
2007
|
|---|---|
| Authors: | Chakraborty, Goutam ; Srivastava, Prashant ; Marshall, Fred |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 22.2007, 1, p. 20-28
|