Are graphic health warnings impacting on message processing and quitting intentions?
Cuong Pham, Bo Pang, Kathy Knox and Sharyn Rundle-Thiele
| Year of publication: |
2022
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|---|---|
| Authors: | Pham, Cuong ; Pang, Bo ; Knox, Kathy ; Rundle-Thiele, Sharyn |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 7, p. 661-677
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| Subject: | Anti-smoking messages | Attention | Cigarette | Extended parallel process model (EPPM) | Graphic health warnings (GHWs) | Health messaging | Public health | Smoking cessation | Tobacco | Visual behaviour | Rauchen | Smoking | Gesundheitspolitik | Health policy | Zigarette | Gesundheitsrisiko | Health risk | Gesundheit | Health | Werbewirkung | Advertising effects | Social Marketing | Social marketing | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour | Gesundheitsvorsorge | Preventive care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-12-2020-4297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535866