Are high-status reviewers more likely to seek anonymity? : evidence from an online review platform
Year of publication: |
2024
|
---|---|
Authors: | Zhang, Zhiyun ; Zhang, Ziqiong ; Liu, Sen ; Zhang, Zili |
Subject: | Ecommerce platform | Information disclosure | Personality | Preference for anonymity | Reviewer status | Travel type | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
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