Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Hengyun Li, Fang Meng, Simon Hudson
| Year of publication: |
2023
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| Authors: | Li, Hengyun ; Meng, Fang ; Hudson, Simon |
| Subject: | altruistic motivation | review disconfirmation | review rating | variance | willingness to post online review | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Bewertung | Evaluation | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480211030313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230030