Are luxury travelers alike? : a qualitative means-end segmentation approach
Elaine Yulan Zhang, Bob McKercher, Tony S. M. Tse
| Year of publication: |
2024
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| Authors: | Zhang, Elaine Yulan ; McKercher, Bob ; Tse, Tony S. M. |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 2, p. 277-300
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| Subject: | luxury travel | Chinese traveler | means-end chain | segmentation | soft laddering | personal values | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | China | Zielgruppe | Target group | Marktforschung | Market research | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480221103224 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633475