Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions
| Year of publication: |
2013
|
|---|---|
| Authors: | Puccinelli, Nancy M. ; Chandrashekaran, Rajesh ; Grewal, Dhruv ; Suri, Rajneesh |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 89.2013, 2, p. 115-125
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