Are men seduced by red? : the effect of red versus black prices on price perceptions
Nancy M. Puccinelli; Rajesh Chandrashekaran; Dhruv Grewal; Rajneesh Suri
| Year of publication: |
2013
|
|---|---|
| Authors: | Puccinelli, Nancy M. ; Chandrashekaran, Rajesh ; Grewal, Dhruv ; Suri, Rajneesh |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 2, p. 115-125
|
| Subject: | Werbewirkung | Advertising effects | Anstrichmittel | Paints | Preismanagement | Pricing strategy | Wahrnehmung | Perception | Geschlechterforschung | Gender studies |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757412